Where does the money "really" flow?
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The Complete Course - "It's like an MBA for the Worship Music Industry" (includes all separate courses)
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Module 1: Introduction To The Course
So what exactly is this course?
Why is Brock Shinen, Esq., the best person to teach this course?
How do I know if this course is for me or my church/company?
Isn't this stuff too complex for a video training?
Is there an easy way to get through this course? (Yes, and there's also a hard way!)
Tell me about the legal disclaimers.
I'm sure there are some exceptions to what you teach, right?
Module 2: Here's What You Need To Know About the History of the Industry
From physical to digital and beyond - Here's what you need to know
Module 3: The Worship Music Industry - Who, What, and Why
Perspectives shape decisions in this industry!
There's a lot of confusion in this industry. What can you do about it?
The organizations who make money off the industry have a bias. Do you know what it is?
2
How does the distribution chain work and what do they really want?
Consumers want something very different than everyone else. What is it?
1
Who's who in the worship music industry? (Hint: roles, not brands!)
Sound Recording vs. Musical Composition: Catch this or you're toast!
1
Where does the money "really" flow?
Why does everyone distrust the "industry"? (And, any way to deal in truth?)
10
Where's the industry going and how can I stay current?
Module 4: Labels, Artists, and the Recording Industry
What exactly do I need to know about labels, artists, and the recording industry?
Tell me about the properties and deals (and also about the church's role).
Module 5: Publishers, Songwriters, and the Music Publishing Industry
Everything you should know about the publishing side of the business, including deals, players and the church's role.
2
The Methods and Madness of Songwriter Splits
Samples, Medleys, and Mashups (an Administrators of Gospel Music "Lunch & Learn")
2
Module 6: "Church" and the Worship Music Industry
The church's role in the worship music industry is critical. But what is it?
Don't we need to worry about our non-profit status?
How exactly does (or should) the church engage in the "industry"?
Anything we should know about employees and independent contractors?
Are there different ways the church can get involved in the industry?
Module 7: The Individual Creator's Journey
Small groups to arena stages - how it all fits together
Critical BONUS pieces - riders and ancillary income streams
Module 8: The Lifecycle of Music from the Industry's Perspective
The songwriting process and lifecycle of the written song
The recording process and lifecycle of recorded music
BONUS notes on the recording process
Module 9: "Intellectual Property" Primer (Copyrights & Trademarks)
Intellectual property and licensing overview - broad strokes and details
It's time to be strategic - how to protect, defend and monetize!
Suing and being sued - is there an easy path here?
How do we stay out of court but still push the envelope?
Module 10: Business Entities, Insurance, the Team, and Partnerships
Here's what you need to know about entity types and options
Do I need insurance? (HINT: Yes, but not for the reasons you think.)
What's a "Professional Team" and do I need one?
How can I find and make money with partnerships and "JV's"?
Module 11: The Digital Era - What You Need to Know
The broad strokes
Understand these or else! Downloads v. Streaming v. The Future!
Let's break down some specific "digital" economic models
Module 12: Music Marketing - Best Practice Concepts and Techniques
Effective music marketing requires a plan and a skillset. Here's how to nail that!
Module 13: Collection Agencies and Performing Rights Organizations
Who are they? What do they do? Why you need them!
Module 14: The "Church" Marketplace - Who's In and What Do They Do?
CCLI, CCS, and the CMPA Market
Module 15: Church Licensing Is Where It's At
The techniques and psychology of church music licensing
Module 16: We've Covered A Ton! Is There a Plan of Attack?
The steps involved in going from where you are to where you want to be!
Module 17: Take Action Now!
If you need it, here's your call to action!