The Complete Course - "It's like an MBA for the Worship Music Industry" (includes all separate courses)
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Module 1: Introduction To The Course
Module 2: Here's What You Need To Know About the History of the Industry
1. From physical to digital and beyond -...
Module 3: The Worship Music Industry - Who, What, and Why
Module 4: Labels, Artists, and the Recording Industry
1. What exactly do I need to know about ...
2. Tell me about the properties and deal...
Module 5: Publishers, Songwriters, and the Music Publishing Industry
Module 6: "Church" and the Worship Music Industry
Module 7: The Individual Creator's Journey
1. Small groups to arena stages - how it...
2. Critical BONUS pieces - riders and an...
Module 8: The Lifecycle of Music from the Industry's Perspective
Module 9: "Intellectual Property" Primer (Copyrights & Trademarks)
Module 10: Business Entities, Insurance, the Team, and Partnerships
Module 11: The Digital Era - What You Need to Know
Module 12: Music Marketing - Best Practice Concepts and Techniques
1. Effective music marketing requires a ...
Module 13: Collection Agencies and Performing Rights Organizations
1. Who are they? What do they do? Why yo...
Module 14: The "Church" Marketplace - Who's In and What Do They Do?
1. CCLI, CCS, and the CMPA Market
Module 15: Church Licensing Is Where It's At
1. The techniques and psychology of chur...
Module 16: We've Covered A Ton! Is There a Plan of Attack?
1. The steps involved in going from wher...
Module 17: Take Action Now!
1. If you need it, here's your call to a...

Module 12: Music Marketing - Best Practice Concepts and Techniques

1 Lesson